Hello … I’m Brooke Griffiths.
I lead creative teams developing communications campaigns and visual storytelling systems for public agencies and mission-driven organizations.
My Approach
Helping organizations communicate complex work clearly
I lead creative teams developing campaigns and storytelling platforms for public agencies and mission-driven organizations. My work focuses on turning complex priorities into communications that make sense across audiences, partners and communities.
Recent initiatives include statewide workforce engagement strategies, youth tobacco-use prevention campaigns and regional environmental storytelling supporting long-term public outreach.
Bringing teams and partners together around a shared message
I work closely with strategists, subject-matter experts, designers, photographers and video teams to shape messaging that stays consistent across programs, platforms and partners – supporting immediate engagement and long-term goals.
Recent projects include statewide messaging platforms, partner training programs, prevention campaigns and regional engagement initiatives for public-sector and nonprofit organizations.
Case Studies
Build. Become. Belong.
A statewide workforce engagement platform for the Kentucky Cabinet for Economic Development, combining messaging strategy, partner training, and video storytelling to support employer outreach across regions.
Youth Nicotine Prevention Campaign
A citywide prevention campaign for Louisville Metro Government that brought together messaging, visual identity, and outreach materials to support educators, students, and community partners.
Watershed Regional Messaging Platform
A regional storytelling framework that helped conservation partners translate watershed priorities into clear, accessible messages for residents, civic leaders, and infrastructure stakeholders.
Kentucky Justice Association Identity System
A refreshed visual identity that created a more consistent foundation for advocacy communications across publications, events, and member outreach.